• Five brands your grandparents loved that your grandkids will too

Five brands your grandparents loved that your grandkids will too

In September 2007, a McKinsey consultant by the name of Patrick Viguerie described a phenomenon which struck terror into the heart of business leaders the world over – something he called The Topple Rate. This metric, according to Viguerie, tracked ratio of speed at which businesses and brands lose their leadership positions.

Michael McQueen, a leading business commentator and author of ‘Winning the Battle for Relevance’, says that while the concept of business life cycles is nothing new (only 20 per cent of the Fortune 500 companies in 1982 are still on the list today), what made Viguerie’s observation so striking was his argument that the time a brand enjoys at the top of the pile today is growing shorter and shorter.

McQueen, who has travelled the world speaking to international corporations about relevancy and the half-life of fallen giants like Motorola, My Space and Atari, argues that while the defunct and the obsolete provide compelling examples from which we can all learn, it is far more interesting to examine how some brands, that become so entwined in our culture and identity, manage to transcend generations.

Here are McQueen’s top five…

Jun 3, 2015

Five brands your grandparents loved that your grandkids will too

While the fortunes of many companies rise and then fall, these brands have managed to stand the test of time.

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