Some of Australia’s biggest retailers including Myer, Target, Westfield and Dick Smith will add heavily discounted items to Australia’s version of America’s online shopping phenomenon, Cyber Monday.
Local organisers have called the national sales event Click Frenzy and shoppers can expect to see discounts between 15 and 90 per cent on products from 150 retailers.
Other participating retailers include Clinique, Saba, Dan Murphy’s, Booktopia, Priceline, Surfstich, Bras N Things and The Iconic.
The sale will run for 24 hours and begin at 7pm on Tuesday the 20th of November. The web address clickfrenzy.com.au will centralise thousands of online deals that shoppers can search through by category, brand or product name.
Local retailers must be hoping they can copy the success of their American counterparts and deliver a much needed boost to the struggling retail sector.
Cyber Monday is the US’s heaviest online sales day, flowing on from the famous Black Friday Thanksgiving Holiday sales in American stores. Cyber Monday was launched in 2006 and last year some 10 million shoppers spent a combined $US1.25 billion with 700 participating retailers.
Click Frenzy organisers are hoping to set an online sales record for Australia and are expecting more than $10 million in deals to be snapped up.
For Australian shoppers, Click Frenzy could become the online version of the Boxing Day sales our bricks and mortar stores have been running successfully for many years.