Australian shoppers can save 50 per cent in grocery bills by ditching fancy brands and making a switch from the big two supermarkets, consumer advocate Choice says.
Choice has released the findings of its 2015 supermarket price survey, which looks at the average price of a basket of 31 items at Coles, Woolworths, Aldi and IGA from 93 supermarkets across Australia.
“Our survey has revealed that by foregoing leading brands at the big two supermarkets and heading to Aldi, you can save about 50 per cent off your weekly grocery bill,” says spokesperson Tom Godfrey.
The survey found shoppers would spend $174.97 at Coles and $176.77 at Woolworths on a basket of typical items from leading brands.
A basket of equivalent items at Aldi would cost just $87.68.
IGA is the most expensive of the four supermarket chains surveyed as the same basket cost 8 per cent more than at Coles.
The survey follows another research a few months ago that found food and grocery prices remain one of the top cost of living concerns with 75 per cent of Australians feeling the pressure at the checkout.
There are other factors adding to that pressure, including consumers' location.
According to the survey, the cheapest basket in the Australian Capital Territory ($163.60) comes in $7.02 cheaper than the most expensive basket in the Northern Territory ($170.25).
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Western Australia was also at the top end coming in at $169.71.
However, WA shoppers have some promising development to look forward to with Aldi planning to move west in the near future.