Price survey reveals cheapest Australian supermarket

June 4, 2015, 11:14 amYahoo7 Finance

Customer is the real winner from the supermarket wars.

The Choice survey finds Australians can slash their grocery bills with a simple supermarket switch. Photo: Stock

Australian shoppers can save 50 per cent in grocery bills by ditching fancy brands and making a switch from the big two supermarkets, consumer advocate Choice says.

Choice has released the findings of its 2015 supermarket price survey, which looks at the average price of a basket of 31 items at Coles, Woolworths, Aldi and IGA from 93 supermarkets across Australia.

“Our survey has revealed that by foregoing leading brands at the big two supermarkets and heading to Aldi, you can save about 50 per cent off your weekly grocery bill,” says spokesperson Tom Godfrey.

The survey found shoppers would spend $174.97 at Coles and $176.77 at Woolworths on a basket of typical items from leading brands.

A basket of equivalent items at Aldi would cost just $87.68.

Also read: The supermarket that Australians love the most

Shonky awards: Worst Aussie brands named and shamed

IGA is the most expensive of the four supermarket chains surveyed as the same basket cost 8 per cent more than at Coles.

The survey follows another research a few months ago that found food and grocery prices remain one of the top cost of living concerns with 75 per cent of Australians feeling the pressure at the checkout.

Supermarket price comparison. Courtesy: Choice

There are other factors adding to that pressure, including consumers' location.

According to the survey, the cheapest basket in the Australian Capital Territory ($163.60) comes in $7.02 cheaper than the most expensive basket in the Northern Territory ($170.25).

Watch: Which supermarket offers Aussie customers the best satisfaction?



Western Australia was also at the top end coming in at $169.71.

However, WA shoppers have some promising development to look forward to with Aldi planning to move west in the near future.

This information was brought to you by

Savings Account Finder

  • Account type

Stock Quotes

e.g. BHP, CBA