Online shopping is predicted to outshine previous years this Christmas according to a recent report.
Data from business information analysts IBISWorld expects a growth of 34.4 per cent in online retailing from last year.
Karen Dobie, General Manager said that clothing and footwear retailers would feel the effects of the increasing popularity of online shopping.
"Online sites such as theiconic.com.au, asos.com and styletread.com.au are luring customers with promises of super-fast delivery, free shipping and free returns, making it incredibly tough for bricks-and-mortar stores to compete.
"And since the online medium has the added advantage of targeted marketing via e-mail, social media networks, and SMS to promote daily deals and Christmas offers – it's little wonder fashion and footwear retailers are suffering", she said.
However, bricks-and-mortar stores aren’t giving up without a fight.
More traditional stores, as well as small to medium retailers, are joining online retailers and group-buying websites, such as Spreets, on the web.
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Department store David Jones recently launched a new online store, for customers that prefer to buy from the comfort of their computer or smartphone.
Ross McDonald, industry leader of retail, media and classifieds for Google Australia, says that stores need to look to online and mobile technologies.
“It is no longer enough for businesses to get online, they need to be found wherever the web is, on every screen, or risk losing out,” he said to RetailBiz.
Australian retailers must rethink their strategy to keep up with developing technologies said Stuart Harker, Global Retail and Consumer Advisory Leader from PriceWaterhouse Coopers.
“The days of growing by simply opening more stores are long gone.”
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