The biggest PR disasters of 2012

From corporate social fails to "pink slime" scandals to Apple launching a widely hated mapping feature, 2012 was filled with epic PR disasters.

While many of the public relations nightmares were due to typical company failings, others were unique to the digital era.

All it takes is a single employee's bad tweet — like a Burger King staffer standing in a tub of lettuce — to send corporate headquarters into damage control mode.

We've collected 10 of the worst PR disasters of the year.

Source: Business Insider

image: Cleveland.com/Facebook

All figures are in US Dollars

Dec 4, 2012

The biggest PR disasters of 2012

Corporate fails and hijacked messages.

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