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How retail stores trick you into spending more

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How retail stores trick you into spending more

Today's retailers have uncovered the science behind shopping and mall stores actually hire such retail researchers as Paco Underhill, author of Why We Buy: The Science of Shopping.

Underhill has tracked hundreds of thousands of shoppers to study how they shop. "There is nothing random about how a store is arranged and designed. It is carefully calculated to appeal to you in every possible way," he says.

"The stores have a plan, so you should, too," says Dave Ramsey, best-selling author of The Total Money Makeover and host of a syndicated financial talk show on the US radio.

Source: Business Insider: This post originally appeared on Bankrate.com.

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How retail stores trick you into spending more

There is nothing random about how a store is arranged and designed.

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