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Today's retailers have uncovered the science behind shopping and mall stores actually hire such retail researchers as Paco Underhill, author of Why We Buy: The Science of Shopping.
Underhill has tracked hundreds of thousands of shoppers to study how they shop. "There is nothing random about how a store is arranged and designed. It is carefully calculated to appeal to you in every possible way," he says.
"The stores have a plan, so you should, too," says Dave Ramsey, best-selling author of The Total Money Makeover and host of a syndicated financial talk show on the US radio.
Source: Business Insider: This post originally appeared on Bankrate.com.
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