Could this be the end of ATM fees forever?

November 29, 2011, 10:36 am Jim Edwards Business Insider

Allowing advertising on cash machine screens could bring an end to annoying ATM fees.


More from BI:
Here's How Italy's New Government Plans To Fix The Country
Here Are 5 Things You Didn't Know About Lies And Liars
10 Retail CEOs Who Are Adored By Their Employees

Everyone hates ATM fees, especially the inflated ones charged by standalone machines in shops and pubs. So Clint Townsend, a 25-year-old from Brooklyn, started a business that could end ATM fees for good: He's building a network of ATMs that dispense cash for free. The catch is that consumers must be willing to watch some advertising while their money is dispensed.

Townsend launched the first of his free ATMs earlier this month, and chose a live music venue the Knitting factory for the location. The first client to advertise on the machine was Domino Brooklyn, an entertainment app for Brooklyn-ites. (More from Yahoo!7 Finance: Is It Time To Fire Your Bank?)

Townsend says the ads last no longer than it takes for the banks to process your transaction. Each machine displays five different advertisements, in addition to an ad for the business hosting the ATM itself.

In Pictures: Top Ways You're Getting Ripped Off


Townsend's company FANYC currently charges $60 per month, per advertiser, per location. Advertisers can also buy a vinyl wrap that covers the machine itself. The Knitting Factory machine is used about 100 times per week, Townsend says. "The people want this and the people need this," he says, although he admits that "advertisers have yet to come knocking down our door." (More from Yahoo!7 Finance: Seven Factors For Comparing Credit Cards)

The idea has a "Why didn't I think of that?" feel to it. After all, most banks already use their own ATM screens to pitch mortgages and home loans while you wait for your withdrawals.

There's just one drawback: Townsend can't do anything about the fee your own bank might charge you for using an out-of-network ATM. "We can't control what your bank does," he says. (More from Yahoo!7 Finance: The Hottest Prime Property Markets Around The World)


More from Yahoo!7 Finance:
Australia's Highest Paid CEOs
Banks Shift EFTPOS Fees Onto Retailers
Compare Bank Accounts Now With Moneyhound
Entrepreneurs Who Built Their Fortunes From Nothing
Five Horrific Things That Can Haunt Your Finances
Homes On Top Of The World
This information was brought to you by

Savings Account Finder

  • Account type

Show:
Newest First
Oldest First
Top Rated
Most Replies

30 Comments

  1. John10:08am Thursday 15th December 2011 ESTReport Abuse

    Why the hell dont we all stand up to the banks.our politicians are gutless to take them and until they do the money suckers will just continue on their way. F.T.B.

    Reply
  2. Adam05:51pm Tuesday 29th November 2011 ESTReport Abuse

    How can you possibly try and turn this into a good thing. It should be no fees and no advertisements. You guys at 7 do nothing to defend our rights as consumers, instead use propaganda to make it all seem like its what we should want.

    Reply
  3. Emma05:31pm Tuesday 29th November 2011 ESTReport Abuse

    why do they want to stop bank fees??? !! they have no need to do that

    Reply
  4. Matt04:13pm Tuesday 29th November 2011 ESTReport Abuse

    Banks haven't charged ATM fees for years in the UK, you can use any banks's machine with any card and not get charged. Before that some banks had a partnership scheme where you could use certain ones for free depending upon your bank. The banks here are just too greedy and not willing to give up a nice little earner. Heck they even still charge you to look after your own money.

    Reply
  5. Tony03:57pm Tuesday 29th November 2011 ESTReport Abuse

    Let's be realistic about this. We will have annoying bank fees and we will also have annoying ads.

    Reply

Stock Quotes

e.g. BHP, CBA
COMPARE & SAVE

iPhone 4S Plans