So how much is the gilded gramophone actually worth, in terms of future earnings? A sampling of performers and producers shows a "Grammy Bounce" of at least 55% in concert ticket sales and producer fees during the year following a Grammy win.
"It puts another level of mystique on your brand," explains rapper/producer David Banner, who won in 2009 for his work on Lil Wayne's Tha Carter III.
Banner says his typical producer fee soared from around $50,000 before winning the award to $100,000 or more afterwards; fellow producer Jim Jonsin's jumped 90% in the wake of his win for producing Lil Wayne's smash single "Lollipop."
Both musicians, particularly Jonsin, are examples of just how important a Grammy victory can be to someone who's more often behind the scenes than in front of a microphone. Music video director David Rousseau has seen this firsthand, and says he knows songwriters and producers who've gotten a 100-150% earnings boost after a Grammy win.
"Songwriters and producers, they don't really appear on camera," he notes. "For those guys it's a [particularly] big deal."
To be sure, there are other factors at play. It's hard to say how much of the Grammy Bounce comes from winning the award and how much comes from the airplay garnered by a song like "Lollipop," independent of its accolades. But there's no doubt that the honor is a major boost to an artist's career, and not just from a financial perspective.
Image courtesy Forbes
"When I score, I'm a Grammy Award-winning producer," he explains. "They don't say that I'm a Grammy Award winner for rap. A Grammy is a Grammy."
The financial benefits of the award can be tremendous for big touring acts as well, according to concert data provider Pollstar. In the year after grabbing Grammy No. 1, crooner Bruno Mars' average nightly gross swelled from $120,000 to $190,000 (+55%); multi-instrumentalist Esperanza Spalding swung from $18,500 to $30,000 (+60%); and pop-country superstar Taylor Swift surged from $117,000 to $562,000 (+380%).
The afterglow can last even longer: though Swift got a 380% bump following her first Grammy win in 2010, her nightly gross earnings jumped again in 2011–to $1 million.
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5 Comments
Too bad these award shows are political. Most times, the best person doesn't win.
Replythe last ime i looked a grammy was worth 5 boxes of golden gaytimes.....or 2 kilos of zucchinis.....or 3 greg norman foot massages. at least the ones the foo fighters won are.
1 Replywhat is it yahoo? are you after first prize for the most boring and useless stories,guess what you win!
ReplyIt proves that musical skill is irrelevent and only money counts.Whitney the crackwh0re won many of them and she sings(or did) like an amateur.
2 Replieswho gives a fk!
Reply